Information Sheets > MRQSA Service Standard

The Service Standard for Market Research has been developed by the Market Research Quality Standards Association. It incorporates the current IQCS standards for data collection and sets standards for data processing and for managing the executive element of research. It also sets standards for quality assurance, which can be either ISO9000 or the MRQSA QA model.

In detail these four components cover the following elements:

QUALITY ASSURANCE
The Need for Quality Assurance
Quality Assurance Procedures
Client Contracts
Planning, Controlling and Checking
Research Activities
Purchasing
Staff Training
Dealing with Problems
Keeping and Safeguarding Records and Materials

DATA COLLECTION
Data Collection Standards and IQCS
Head Office Management & Administration Supervisors
Project Management & Administration
Recruitment & Training Of All Interviewers, Recruiters and Auditors
Appraisal of Field - Based Individuals (excluding Telephone Centres)
Appraisal of Telephone Centre
Interviewers/Recruiters
Validation of Data Collected by Field- Based Individuals (excluding Telephone Centres)
The Manual Checking of Paper Questionnaires Mystery Shopping/Customer Service
Evaluation Recruitment/Training & Validation

MANAGING THE EXECUTIVE ELEMENTS OF RESEARCH
Responding to a Client Request for Work
Minimum Content for Proposal Documentation
Meeting the Client's Expectation
Client Participation Schedule
Questionnaires/Discussion Guides
Additional Standards Relating to Qualitative Research
Specification for Analysis (Quantitative Research)
Tabulations
Checking
Reporting
Client Supplied Product/Materials
Retention and Safekeeping of Project Records

DATA PROCESSING
Data Processing Project Management
Qualitative Analysis
CATI/CAPI Projects
Developing Code Frames
Applying Code Frames
Data Coding Verification
Data Entry/Editing Data Entry Verification
Data Editing
Data File Management
Specifying DP Requirements
Presentation of Data
Data Analysis Verification
Issuing Data to the Client in Electronic Format
Backup Retention and Storage of Records